A career as a stock broker can offer many financial rewards. Successful stock brokers can make over $100,000 a year as a starting salary even in their first years of career. To this amount come in addition bonuses that may run into six figures. However, the amount of clients is a vital factor in achieving success in this profession and earning a decent stock broker salary. For this reason, increasing your clientele should be the first priority.
There are several ways of attracting more clients as a stock broker, starting with your event liquidity and platform functionality as finishing with your professional image and good advertising. There are many things that can incite the interest of your potential client and your website design and providing quality support through live chat can be among them. A professional attitude, skills and experience can make your clients recommend you to other people who will become your future clients.
The career of a professional stock broker requires a lot of dedication. While theoretically you are not required to have any special educational
qualifications in order to start your career as a stock broker, in practice the ground reality is that a bachelor degree is a must. A college education can improve your prospects to attract clients, as with a college degree it is more likely people will perceive you as a trustworthy professional.
Going to an Ivy League university can certainly enhance your resume and impress your potential clients. A master degree in Finance or Economy or a Master in Business Administration can also help you stand out from the crowd of your competitors and give you an edge over your peers.
Some personality traits can help you increase your clientele, for example the ability to communicate effectively, the ability to sell, and the ability to explain to your clients complex concepts that are difficult to grasp. The most successful stock brokers combine the knowledge of financial markets with the communication skills, wit and charm of top salesmen.
Among the ways to build clientele as a stock broker are included:
- the cold calls marketing in order to open new client accounts.
- creating a list of per-qualified prospects or buying one from a marketing firm.
- relying on your friends and relatives in order to gather more referrals.
- participating in specific organizations such as the local chamber of commerce. This will help you increase your network of contacts.
- targeting wealthy customers by networking at charities events
The process of increasing your clientele as a stock broker can be time consuming at first, but as you gain more experience, extend your network of contacts and become a reputable professional, the time and efforts you put in will start to be rewarding. Your business will gradually grow and the process of making new clients will become easier in time.